Forma have worked extensively within the Fintech sector, working with financial services consultants, business technology consultants and high street banks. We have been involved in a number of projects from research and competitor analysis to developing prototypes and advising on digital and technical strategies.
Establishing digital first at the heart of a business enables companies to improve and enhance the relationship with their customers
With the emergence of mobile banking, customers have come to expect not only more from their bank, but access to their accounts anywhere at anytime. However the most innovative developments in financial apps over the past few years have not come from the banks but from digital start-ups. Mobile has changed the way we bank, in an omni-channel world customers now expect a consistent and seamless experience across all digital channels. The consumer has become mobile - centric, their banking experience needs to be not only engaging but simple and friction free. The experience that customers have with other online companies informs their expectations, if it isn’t easy to engage with, they will go elsewhere.
Banks no longer have the monopoly on financial services, to compete as the digital economy evolves, they need to better help customers to manage their money, providing them with tools to enable them to have more control and awareness of their spending decisions.
What makes banks unique is that they have access to vast amounts of data. They need to utilise the potential of this immense resource to personalise their services and deliver insights to the customer. By doing so they will make the banking experience more engaging and better understand the needs of their customers.
Establishing digital first at the heart of a business enables companies to improve and enhance the relationship with their customers.